7 Handy Tips for E-Hoteliers to Boost the Bottom line

Email marketing and online customer engagement has altered the landscape of hospitality industry, by and large. Small hotel chains with well-chartered e-marketing initiatives are giving the Industry Goliaths a run for their money. As more travelers clamp online, the trend reveals rising share of online booking touching 40% by 2008.

Let’s examine the main faculties used in email marketing in Hotel Industry

• Room reservations
• Packaged group reservation
• Dinner/tee time reservations
• Repeat guest/visitors
• Generates new leads
• Reinforces existing customer base
• Mail to a friend/interested recipient (Viral marketing)
• Increases brand awareness/value
• Reduces sales cycle time
• Induce traffic to your website

Underlined are the few quick snap shots of activities that can help to revive and re-kindle email marketing channel.

Eke Out a Quality Opt-in List

A permission mailing list is your trump card, which can acquire you more business. Engage in continuous stream of activities to collect and build a scaleable database. Acquire new opt-ins from your website visitors sign-ups, user forms, trade shows, agents, from offline communications, and from third party sources. Acquire pertinent details of your consumer that are relevant to your business (such as name, title, physical address, telephone number, email address, preferred destination, and marital status etc. The whole exercise is to enable you to draw a customer profile and to engage in a two-way communication channel with the prospects.

Segment your Database

A vast database without segregation can offer little freedom to exercise personalization. Sort out your database according to age, sex, ethnicity, income, destination preferences, and past booking. Personalized communication adds relevance and value. Recipients respond more on personalized sales pitches rather than generic ones. Develop key consumer segments and reach them with unique getaway packages, special offers, and seasonal offers. Launching one-to-one marketing initiative provides unique customer value and loyalty.

Issue Regular and Periodic Emails

Welcome/confirmation mail to new opt-in list holders stems as good business practice. As soon as a new member signs inform them the frequency of your mailers and gist of contents covered. Forehand information about the frequency, timings and contents gives recipients an understanding of your brand and foster trust. Based on the subscribers’ relationship adhere to the frequency of your communication. This helps your subscribers to differentiate your mails from the un-solicited mails.

Optimize your Landing Page

Visitors landing pages must visually and contextually rhyme with the offers contained in your email promotion. The page must grab the attention of the visitors with in-depth details of the services you offer. But often in reality unfocused landing pages, loose the scent of marketing and direction. Confused and cluttered information presented can be catastrophic and result in web abandonment by visitors in droves.

Response Tracking and Campaign Evaluation

Dexterity of email platform allows you to examine the effectives of every campaign. Automate the process of delivery tracking and response measurement of your e-campaign. Include eyeball tracking facility and track-able links that will help you to measure the results of the campaign. But often, this tactical measure is not tracked due to the excessive humdrum of daily business activities. Best way to outrun this bottleneck is to employ a professional email vendors capable of providing extensive online reports and

Make Attractive Template and Compelling Copy

Email template must carry appropriate and attractive design along with adhesive content. Keep in mind the mindset of your recipients. Destination travelers are often lured by attractive display of facilities, views. Fine-tune your design, HTML coding and content to allow your promotion to get past the spam filters. Check your deliverability score or get it examined by using third party resources.

Take the Aid Of E-Newsletters for Soft Promotion

Keep the objective on hard sales in the back burner and leverage on e-newsletters to build your brand and reputation. Articles, expert opinion, recent travel trends, tips to travelers and more help to draw more visitors to your site. This long drawn marketing strategy can be employed to supplement your existing marketing drives.

In Today’s 24/7 marketplaces, every hotelier thrives and explores varied marketing channels to induce and induct new customers. In this stream, email marketing has risen as the most viable and evolving medium for hotel Industry. Tactics from simple to highly evolved methods are played out daily to pursue business goals and to increase the profitability of the business unit. Are you equipped to handle it!

If you want assistance to market your hotel business online, our specialists can assist you.