Email Marketing Turns the Corner for SMEs

The present day world of ‘in your face’ marketing holds a big challenge for Small and Medium scale Enterprises. When it comes to marketing and advertising, it is tough to compete with the big shots in the domain. A survey conducted by the special survey team from Optin Builders found out that Email Marketing presented an affordable and effective marketing tool for the SMEs.

According to the survey, the industry average response rates were the highest for Email Marketing. Email marketing recorded a response rate of 18% whereas direct mails recorded 2% and banner ads a meager 0.5%. This higher response rate directly translated into more number of leads. The firms that took part in the survey were of the opinion that Email Marketing offered a cost effective tool to compete with the big guns in the industry.

Key Findings:

• Small and Medium sized industries find email marketing to be the most cost-effective marketing tool available
• Email marketing provides immediate results
• Email marketing offers access to a wider spectrum
• Small and Medium sized firms are able to enhance their brand visibility through Email marketing
• Email marketing also helps to create brand loyalty among customers
• Email is the customers’ most preferred mode of communication
• It allows you to provide more information to your clients
• Email Marketing gives your brand an edge in the market

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