What one in Five SMEs Don't Know About Sending Email Campaigns
‘There is time for everything, a time to send and a time to receive mails’- a statement that rightly applies to Business-to-business (B2B) e-mail marketers. In the race to increase email deliverability and click rates, B2B marketers try to send email promotions at the most receptive day and time.
Figuring out the most fertile time is no easy task and rightly so, it’s hard to draw general consensus from all. So, what is reason behind such varied opinions? Reason could be different set of experiences coming from diverse business, customers, different time zones etc. All these and much more add to the complexity and enormity to finalize on the day and time to send the campaign.
To gain more insight into the murky world of email open, OptinBuilders took upon a study with 300 respondents. The purpose was to uncover the email distribution practices among B2B companies; to study the best days of week to send campaign response and general habits persist in the B2B world.
Here is a chart based on the survey conducted by OptinBuilders:
Monday
Coming after the weekend, it’s a busy day for most people. Most of the people first wade through all the mails. Rightly so, Mondays give a healthy click through rate and it has found significantly good response especially for top executives.
Tuesday
Breaking away from Monday, Tuesday is serious stuff; time to get back with the work grid. Many B2B marketers prefer to shoot by 11AM EST US or noon to catch the East-coasters by lunchtime and you can reach other regions as they get to work. So far, Tuesdays have delivered the best click through rates.
Wednesday
Mid week time, Wednesday is time to get even with the work and time to catch with newsletters and act upon a useful newsletter. Work rhythm has set, and Wednesdays usher good number of clicks. Best time would be from 0900/1100 and between1400/1500.
Thursday
It’s the day to catch up with some serious work before the weekend fever takes over. Catch them early in the day with newsletters and you can manage with good rates. Many marketers believe that in US the weekend kicks off by Thursday noon itself!
Friday
Friday mornings are good to send reminders, better done before 1100. Once it gets past lunchtime, weekend fever grips most of your audience and chances are high that your mail can lie unattended till Monday. On Friday, distractions are a plenty. Safe bet is to push for products or services with tangential information.
Saturday and Sunday
It’s a holiday day time when most people stay away from computers. But with more users reading mails from Blackberry or iphone, the chances of gaining more open during weekends is slowly showing up.
Conclusion
Finally what it sums up to is that the day and time finally depends on the subscribers, the design and content and most important your product or service. Good to know a general market trend but even more important for you is to Test, test, and test
If you need assistance for email or campaign distribution, our team of specialists is ever ready to help you.
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