Why aren’t your emails delivered to people who have subscribed for it? How can you break barriers to reach the inbox?

You would have come across your newsletter subscribers reporting that they have not received your email. You would wonder why your email is not delivered though you had promptly executed your campaign. This report helps you gain insight into this vital subject.

Since spammers are actively promoting spam emails on the internet, many software applications have come into play to avoid online users from being bombarded with unsolicited emails. This has led to some of the permission based emails to be inadvertently filtered by these applications. The percentage of the filtration is shown on the chart in the main page.

Sophisticated mail servers block emails from mass mailing servers
Sophisticated mail servers bounce back messages from bulk email servers showing up on your servers as though the email does not exist. To avoid this problem, servers that support distinguished transmission of emails should be employed.

New lists deliver less emails
Depending on how email servers are programmed to deal with new emails sent from bulk servers, can you predict the delivery of your emails. Some email servers do not deliver new emails. Hence, new lists have lower delivery rates.

Stringent spam laws block emails
If an ISP deems that your message is spam, it has every right to block your message. The ISPs have no implied obligations on behalf of any internet service provider to guarantee delivery of all messages. These ISPs sometimes wrongly identify permission-based emails as spam mails and block them.

Content based filtering
Content based filtering is one of the most commonly used filtering programs. For instance, content-based filters block emails that have same subject line to several individuals in the same company. Promotional phrases, excess use of bright colors, picture, images or larger fonts are assigned points by some filters as indicative of spam.

Volume based filtering
Emails that exceed the per hour email send limit from the same server are often blocked by volume based filtering. It is therefore vital to ensure that your emails sending do not exceed the specified limit for optimized delivery.

Outdated coding blocks emails
Most internet service providers block emails that have outdated or incorrect coding. The HTML coding should comply with worldwide web consortium standards. Hence, ensure that your emails meet the legal obligations before executing your email campaigns.