How to dig a goldmine of information from your email marketing campaigns

Tracking of Online campaigns can boost earnings and increase client base for consulting firms catering to the healthcare sector with medical billing, coding and medical claim processing according to campaign research wizards iQCRM, New Jersey. Their research concurs with leading marketing research organizations that without an effective campaign tracking strategy, the best online marketing campaigns sometimes don’t measure-up.

Figure-out what’s wrong with your Campaign?

Before you can attempt to fix your campaign, you gotta know exactly ‘what’s’ wrong with your campaign. But then, how do you know, rectify and modify the campaign to suit your specific needs? Is there a way for you to find out exactly ‘How many qualified leads were possible?’ ‘How many actual clicks or hits were registered that can be termed as potential leads?’ and so on. We’ll see here how an effective Tracking program can answer these questions and more.

What can you learn from Tracking?

Knowing the exact number of messages sent and just how many were opened gives a good estimate of your open rates and whether your ‘Subject line’ of emails is strong and ‘inviting.’ With this info, you can figure-out why exactly your messages went unopened. You are in a better position to analyze the behavioral pattern of your relevant target clients.

2) How many ‘clicks’ were registered on your links and downloadable materials:

Knowing the exact number of clicks on a link or downloadable material like White paper, Case Study or Articles in your newsletter can help you ascertain what’s popular among your deliverables, in this case white papers, case studies and so on.

3) How many ‘unsubscribed’ from your mailing list:

With this stat, you can refrain from sending your messages or emails to the recipient, and avoid spam issues with your campaign.

4) How many messages bounced?

If you know the number of bounces or ‘returned’ mails, you can try to figure-out why the mails bounced back from the recipients. It could be that the email addresses that you had were incorrect or fake ones.

5) Track multiple campaigns:

If there is more than one campaign, you can still track them individually or collectively to figure-out which campaign is faring well, which is yielding good ROI and which is faring badly. With this input, you can manage and plan your future campaigns better.

What else can you gather from Campaign tracking results?

A successful tracking process is a goldmine of information pertaining to your campaign, how your product is received, and the nature of reaction of your target audience. Other crucial reports that can be had from the tracking results include:

• The most popular time and days to launch an effective campaign
• What are the strong and weak points of your pitch?
• How popular was your landing page?
• Projection of success or failure of the campaign, including your ROI and revenue

Understanding weak & strong points of your campaign

With a clear understanding of your campaigns, about how they fared, where they bombed and why, and so on, you are in a better position to ‘fix’ and fine tune your campaign’s efficacy and ensure that your campaigns perform at a consistent premium and give the expected ROI and clientele, if not more. With everything said and done, if your campaigns are still bombing, you need professionals to safeguard your business interests by tracking your campaign effectively.

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