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Searching for the right email append provider can be a bit
intimidating. There are so many companies and they can often
sound like they're speaking a different language. How do you
know which services are worthy of your business and which
would be a waste of time and endanger your data?
There are 4 basic elements to select the right email append
provider:
Estimated Match Rates
Quality and Accuracy of Data
Costs
Update frequency of Data
Here are some questions that will help you to determine the
best vendor to select for your append project.
How long does your
append process take?
A reasonable time range for a successful append should
be between 2-3 business weeks after all information is
received if the process involves automated and manual
verification. Extended Email Appending involving Domain
Pattern and Email Topology matching and Delivery testing
could take a couple of months based on the size of your
database.
What type of
match rates do you experience?
This is an important question. Companies that maintain
Domain Pattern Databases and Email Topologies will have
better success with Business databases. A company that
relies heavily on Hotmail and Yahoo email accounts might
provide a high match rate, however if the emails are junk
addresses that the individuals never check -- your efforts
will not be successful. Business Email appends will greatly
enhance the value of your database.
What is your policy
for bounce backs?
A good email vendor will offer a discount on any bounce
backs you receive when you email your appended addresses.
This guarantee will usually have time limitation of 15
to 30 days on it since a portion will change or cancel
email accounts over time.
When was your
data last updated?
Find out how often the append company updates their information
and how they do it. There is no perfect answer to this
question, but the answer should indicate to you a bit
about the process for maintaining their data.
Do you own
the data you are appending against?
Append brokers can provide a useful service by helping
you to negotiate a better rate and seeing that your interests
are looked after. However, if your project is particularly
sensitive you'll want to consider working directly with
the source to avoid having your data shipped all over
the web and possibly breaching your security. Many companies
utilize external databases and can provide an effective
service, just make sure you ask and get the details. A
vendor who has a large Database source and Domain Pattern
listing will have far better success rate.
What is your cost
per successful append?
Pricing is very important. When you compare rates make
sure you are comparing "apples to apples." Some
companies might have low rates, but have questionable
data. Other companies might charge a higher rate, but
provide an opt-out message in the price. For more details
on rates, please click here.
Do you have
a minimum order?
Because of the effort involved in setting up and processing
orders, most email append companies require a minimum
order size. This is usually set in a dollar amount. For
some companies this minimum is $1,000 and for others it
can be closer to $3,000. Make sure and ask
How many sources
do you have for your database?
Multiple sources can mean higher append rates, but it
can also mean your data is going to be passed all over
the web before the project is completed.
Where does
your email append data come from?
This is a very important question. You want to focus your
attention on companies that utilize ethical data collection
practices. This includes warranty registrations, corporate
owned web sites, opt-in consumer sites, customer survey
participation, Online Yellow pages and Large Data sources.
