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Your results are our number one priority.
OptinBuilders objective is to provide you with the best quality data to achieve your marketing objectives. OptinBuilders data quality process is thorough. Lists are updated monthly, and we use Postal-approved address standardization software and the USPS' National Change of Address (NCOA) to identify changes. Lists are also double-or triple-verified against multiple sources as an additional integrity check.

No list is perfect however, and some of your mail pieces may not be deliverable as addressed. People move, companies go out of business, names change, etc., and it happens at a documented rate of about 1 1/2% to 2 1/2 % each month. That's up to 25% change per year-1 in 4 names!

OptinBuilders deliverability guarantee is designed to help you reduce your financial exposure on bad addresses you may rent from us. It is one of the highest deliverability guarantees offered in the direct & email marketing industry.

80%+ Deliverability Guarantee. OptinBuilders does everything in its power to ensure the accuracy of our lists, but we cannot guarantee the success of your mailing.




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