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The more informed you are prior to selecting an email append
company, the better your results will be and you will have
a better append experience. Here are a series of questions
people frequently ask.
What is email appending
and how does the process works?
Email Append is a comprehensive database that matches your existing
customer file of names and physical addresses by matching accurate
and deliverable email addresses. Optinbuilders does this by
matching information contained in a client file with that in
various ISP subscriber databases of more than 80 million corporate
domain email topology. The result is an email database containing
fields of names, postal addresses and emails.
How long is an email
address valid?
This of course varies on a case-by-case basis. However, it is
generally expected that an email database of customers will
show 1-2% turnover from each month as people change jobs, move
or switch Internet providers. This is a great reason to make
sure your append provider has data that is timely and that they
offer a rebate for any bounces that occur on your first blast..
How do we know these
are the right email address?
The appended email addresses are thoroughly checked before delivery
through our advanced email verification tool.
What is an opt-out
message?
When you have your data appended many vendors offer you the
opportunity for an additional fee to send an opt-out message.
This is a message to the list of email addresses they successfully
match for you which announces that you would like to communicate,
send special offers, update your audience via email. The email
includes an easy to execute method for the recipient to opt-out
if they choose. Some companies prefer to have the vendor send
this message. Some companies prefer to send this message themselves
and some companies prefer not to send an opt-out rather. If
you don't send an opt-out message it is highly advised that
you include a method for people to remove themselves from your
email list on any communication you send them. Here's an example
of an opt-out message.
Should i send the
opt-out message or should i have the vendor do this as part
of the service?
This depends on your objectives. If you objective is to maintain
the highest number of successful appends, it's recommended that
your company or organization handle the opt-out message. Sending
the opt-out message from your company or organization yields
a lower opt-out rate because the recipient sees the email is
coming from a company they are familiar with. When your append
vendor sends a message "on your behalf" it can sometimes
be misconstrued as spam and yeild a higher opt-out rate.
If however, your objective is to have the safest list and you
don't mind paying extra money for the opt-out process, then
having the append company do your opt-out message can be the
solution.
What about privacy?
In order to append a database it is required by all reputed
append companies that the list be of your customers. These should
not strangers who have never heard from you. The append process
is about opening a new line of communication with that group
that is more efficient and cost effective. As a company or organization
with a relationship you have the right to ethically contact
them in a manner that protects their privacy.
It is not advised that you sell your appended list or breach
your customer's privacy by sharing this data with other companies
that do not have an existing relationship with your customers.
What is the expected
match rate?
The match rate you can anticipate depends 2 main factors. The
first factor that will determine your match rate is the nature
of your database. Typically consumer data files provide higher
append match rates. The audience demographic can also play a
role in the match success. Is the database you provide a group
of individuals that are likely to have email accounts? The second
factor that plays a large role in the successful match rate
is the number of Domains or total records in the vendors database.
Naturally the larger the database the more opportunities there
will be for a successful match.
With that said, here are the averages one can typically expect.
Consumer File: 15-45%
Business-to-Business File: 35-85%
What is the average
opt-out rate?
When you send an opt-out message the resulting opt-outs will
depend on the how well you've established a relationship is
with your customer database. How the message is constructed.
Click here to see some examples of well-worded opt-out email
messages.
The average opt-out rate on an opt-out mailing ranges from
2-4
How long does the
append process typically take?
Depending on the vendor you use and whether you require them
to run an opt-out message the time varies. For a straight append
with no opt-out message, the process generally takes 5 business
days. If you're in a hurry this can often be reduced to a 1
or 2 days in some situations.
If your append project requires the vendor to send an opt-out
message, this can add approximately 2 weeks to the process.
