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Email communication offers many benefits including
lower communications costs and higher response rates. But
the time and effort required to capture email addresses can
seem daunting. In just a few weeks, though, an organization
can substantially increase - even double - its number of valid
email addresses using an Email Appending service.
Email appending is the process of adding an individual's email
address to his or her record in an organization's database(s).
An organization sends a file of data with the names and physical
addresses of constituents to OptinBuilders. We match the data
against a permission-based database containing postal and
email addresses to produce a corresponding email address match.
We then return a file of data to the organization that includes
the newly added email addresses.
Email appendservices will enrich your customer file by appending
useful data elements, such as email address, demographic characteristics,
recreational interests and financial status to your records.
When you have a better understanding of your customer base
and can distinguish characteristics, you can improve list
response rates by designing messages that speak directly to
your customer's desires.
With Email Appending you can reduce mailing costs by converting
your postal database to an email database.
Email Append Improves response rates with relevant content
that your recipients want to read.
Renew your undeliverable email records. Up to 30% of a
typical email list can go bad annually.
Take advantage of mutli-channel marketing strategies
with postal change-of-address match.
Contact new customers that match your existing customer
profile.
Communicate affordably with very focused groups - fire
chiefs, CFO's, homeowners and others.
Select best day to deliver for timely and effective message
delivery.
Use email to filter interest and then deliver higher cost
marketing only to email responders.
Build your in-house email lists with email address acquisition
campaigns.
All email campaigns are guaranteed CAN-SPAM compliant.
Using an email appending service, any organization can quickly
gather constituent email addresses. And, by following a few
simple best practices, the organization can ensure an effective
and ethical online relationship with its constituents for years
to come.
